After successfully launching the first product, Mortgage Reducing Term Takaful (MRTT), Takaful Ehsan continues it's initiatives in increasing market penetration by launching the second product, Takaful Salam, during it's first Malaysian roadshow from 17 - 22 May, 2011. It took a bold move to conduct the launching in Bukit Mertajam, Pulau Pinang, far away from capital of Malaysia, Kuala Lumpur. Bukit Mertajam is selected as the venue due to it's strategic location in the midst of 3 states i.e. Pulau Pinang, Kedah and Perak. Main purpose of the roadshow are:
1. Brand awareness campaign;
2. Takaful Salam product launching; and
3. Agency recruitment campaign.
Takaful Salam is an investment linked type of policy with 4 additional riders as follows:
1. Investment linked Takaful Ameen;
2. Investment linked Takaful hospital income;
3. Investment linked Takaful accelerated illness; and
4. Investment linked Takaful Salam saver.
Takaful Ehsan is expected to collect more than 1,000 leads generation for potential agents as well as customers to Takaful Salam. With highly Moslem populated area in Bukit Mertajam and surrounding area, Takaful Ehsan expects to create a successful brand awareness campaign in the north part of Malaysia.
The activities are held in the biggest shopping mall in Bukit Mertajam, AEON Jusco shopping complex, where huge number of visitors usually spend their time for shopping, eating, networking, business, etc. This roadshow marked a historical milestone for Takaful Ehsan and more interesting events scheduled to be launched in the near future. www.takaful-ehsan.com.my
