Sunday, January 18, 2009

How to make agents productive

Many insurers/takafuls participate in many exhibitions or expo to promote their products and companies. In doing so, they like to invite their agents to assist in managing the booth and promote sales, etc. I did not agree to allow the agents to participate without any fees or charges. Instead the company should charge them with reasonable fees where the fees will be refunded should they meet certain criteria such as achieve sales target, collected minimum number of prospects or recruit minimum no. of agents.

Similarly, for all trainings conducted by the company, the agents must pay certain minimum charges mainly to cater for the actual cost incurred such as f&b, accomodations, etc. The charges will again refunded upon them successfully making sales subsequently.

This method should be an incentive for the agents to intensify their efforts in getting sales, recruitment or prospectings. We should eliminate those who are not serious in agency business. No more free lunch for agents and we mean business in every facilities provided. Teach them to fish instead of feeding them with fish.